In Green Mobility Shift, we are developing a collaboration model based on people’s needs and travel behaviour. The model will facilitate a social transition towards a more sustainable and democratic mobility in Öresund.
Despite the climate crisis, emissions from the transportation sector continue to rise. Therefore, we need to promote the development of more attractive and sustainable mobility where people demand and use active, shared, and collective transportation. Previous projects, such as Mobility Across Boarders and Intelligent Mobility of the Future, have shown that it is not enough to only introduce new technology and infrastructure. We must also work in a needs-oriented and structured manner with residents’ travel behaviour. In the work on changing travel behaviour and sustainable mobility, people and their needs need to be the focus.
A CROSS-BORDER MODEL FOR ÖRESUND
Together with Gate 21 and a large number of stake holders in the Öresund region, we are developing a Danish-Swedish model called SHIFT. The model aims to facilitate citizens’ transition to sustainable mobility through a focus on vision-oriented planning and citizen engagement efforts. The new model differs from traditional transport planning, which usually starts from existing transportation needs and provides infrastructure that matches it, so-called “predict-and-provide.” Instead, the SHIFT model’s objectives are based on a vision of the future. The model focuses on creating a collaborative model to facilitate societal transition towards more sustainable and democratic mobility.
The SHIFT model is based on the European framework Avoid-Shift-Improve (A-S-I), a strategic approach in sustainable mobility planning. It provides guidance on how we can proceed in the work on sustainable mobility to reduce carbon emissions, congestion, and encourage more people to choose sustainable transportation.
CONCRETE SOLUTIONS TESTED AGAINST REAL NEEDS
Over three years, the project partnership will collaborate to create methods for citizen engagement to influence residents’ transportation choices. This will be done by identifying the need for a more comprehensive planning process with public transport operators and regions, integrating the latest research on travel behaviour into practical methods, and then evaluating these methods in concrete solutions tested against real needs. The tests will focus on three different target groups: commuters to and from workplaces, travellers to schools and recreational activities, and travellers to and from transportation hubs.